How much does a video for a restaurant cost?
By Maher Al Dali5 min read
The short answer
It depends on who shoots it, how long the shoot lasts and what you'll use it for. We don't sell a single video: we work on a monthly fee with the shoot at your place included, fixed in writing before we start and with no lock-in. On the entry plan that's two crafted reels, four quick ones and six photos a month, delivered in 10 days.
The question has a catch. One video only works for a few weeks: then the menu changes, the terrace opens or the chef leaves. What fills tables is having new video every month. Here's how you pay with us, how you pay for each alternative and what the price depends on.
How you pay with us
We work on monthly plans. Every month we come to your restaurant for half a day, with service running, and the month's content comes from that. There are three plans, depending on how much content you need and who posts. The fee is fixed in writing after the free audit, and there's no lock-in.
Half a day
of shooting a month at your place, with service running. The entry plan gives you two crafted reels, four quick ones and six photos.
On the entry plan we give you the footage and the calendar and you post. On the middle plan we post on Instagram and Facebook, with the copy. On the fullest plan there are more reels and more photos, and we post on all your channels.
What a video's price depends on
- Who shoots: your phone, a freelance videographer, a production company or an agency with a camera.
- How long the shoot lasts and how many pieces come out of it.
- Whether there's an idea and a script behind it or they just film whatever happens.
- Whether it includes editing, colour, copy and posting, or they just send you the file.
- Whether it's once or every month: a one-off video expires when you change the menu.
The options, side by side
| Option | How you pay | What's included | Who posts | The risk |
|---|---|---|---|---|
| Your phone | With your time | Whatever you film between services | You | That some Tuesday there's no time |
| Freelance videographer | Per session or per hour | The filming and, sometimes, the edit | You | Lovely footage with no plan for what to post |
| Production company, per project | Per project | One polished piece, almost always horizontal | You | A good video that ages with the menu |
| Social media agency with no camera | Monthly fee | Calendar, copy and posting | The agency | That it posts the photos you send it |
| FILMAGENCY | Monthly fee, fixed before we start | Monthly shoot, reels, photos and calendar | You or us, depending on the plan | No lock-in: if it doesn't work for you, you stop |
We don't put figures in this table: what others charge varies a lot and we can't check it, and ours is fixed with each business.
Why a one-off video usually works out expensive
If every video is a separate project, you pay for the preparation, the travel and the idea every time. And the video shows what was there that day: as soon as you change the menu, it's no good.
With one shoot a month, all that is paid once and spread across the month's pieces. What's shot in January is what's on the menu in January.
What you pay for, and what you don't
- You pay for the month's plan, plus VAT.
- You don't pay travel in Marbella, Estepona, Fuengirola or Málaga.
- You don't pay for the month if we don't deliver within 10 days of the shoot.
- You don't pay for a lock-in: there isn't one on the content plans.
- Ads, if you want them, are separate.
Start with the free audit: within 48 hours we send you what's going wrong with your content next to three restaurants in your area, plus three video ideas for yours. If you start within the following 7 days, the first video is on us and your first month costs 20 % less.
